How Taking A Big Risk Paid Off For Beauty Company Evolution of Smooth

There are many things that are appealing about beauty and skincare industry newcomer Evolution of Smooth. For instance the company has a refreshing approach to a very nondescript beauty product (i.e. lip balm), it is a company that largely caters to the beauty interests of young women and it is an example of what it means to enter an industry that has been around for decades as an underdog and to end up an industry leader.

When Evolution of Smooth first got its start in the market it ended up having a little bit of trouble convincing retailers to take a chance on it. The round, vividly-colored balls that it is known for (also known as organic smooth spheres) were not the easiest sell at first. According to business publication Fast Company magazine retailers were somewhat wary in taking a chance on it. But after the company was able to land a sale with a ubiquitous drugstore chain its product began to catch on. Fast Company noted that buyers for Racked retailers thought that customers would not break away from more recognizable beauty brands that were selling more conventional lip balm but that train of thought ended up being the furthest thing from the truth.

The concept of lip balm being sold and applied via a tube had not been changed in a hundred years. Arguably the lip balm industry was long overdue for disruption and change and Evolution of Smooth ended up being the right company to lead that change. According to Fast Company the sales of Evolution of Smooth’s lip balm ( have surpassed the sales of much older companies and brands that produce lip balm products that consumers have been using for far longer such as Blistex and Chapstick. EOS lip balm has proven to the industry that opting for innovation and adding a little fun to the world of lip balm can pay huge dividends to anyone that is willing to take that risk.

EOS Lip Balm Rise To Excellence

EOS Evolution Of Smooth Lip Balms shot up out of the ground on a hunch that personalization could potentially make for the next big thing in the lip balm industry.

When EOS first stepped on to the market, Chapsticks and Blistex took over the scene entirely and made the act of applying lip balm feel like a medical obligation as oppose to any sort of relief. There were very few scents and no flavors and they were all comprised of a clinical feel that was extremely off putting to most individuals who were looking to take care of keeping their lips soft. Then Craig Dubitsky stepped up the plate and hit a home run with his idea for a revolution through the Evolution Of Smooth,

Designing the small eggs to fit perfectly in the palm of one’s hand, Dubitsky chose to use pastel colors and a hands free application version of the bucket tanks of lip gloss that were at the time attracting customers for their theory but sending uncomfortable chills due to the unhygienic need for finger application. Craig Dubitsky then decided to utilize other engaging techniques in his design of the EOS Lip Balms in order to assure that the prime customer base of women would be inspired to buy from the line of unique lip balms.

Deciding that it was time to make lip balms into a sort of stylistic article of makeup instead of just another boring, clinical application he started to configure interesting scents and flavors that could captivate his audience and make them feel like their original personalities were being respected with fair choices to match their own characteristics. Today they are known on Lucky Vitamin for having some of the most original flavors of any other product on the market like Strawberry Sorbet and Honeysuckle Honeydew.

For more information, please visit

Try EOS: