Fabletics is a workout clothing line that Kate Hudson, Don Ressler, and Adam Goldenberg own. The brand has proven to be a success because of the customer reviews. People now rely on reviews from strangers than close friends. Fabletics has grown to a million members in the last few years. It has over 235 million dollars in earnings.
In dealing with anything new, people research and read what others have to say about a product or business. A study was done by BrightLight which had shown that 84% of people really do depend on online reviews. Advertising can be deceiving, but real people’s words about a product or business can help a person decide if the product or business is worth their time. Having honest reviews can help a business with search ratings, brings in more customer, and helps bring in more earnings.
Not only has Fabletics have taken over the crowd, but they also have partnered with Demi Lovato. Ms. Lovato wanted to join the clothing brand because she loves what the company represents to women. She also loves the style of the clothing.
Fabletics was created in 2013 by Don Ressler and Adam Goldenberg. They approached Kate Hudson to join them to make a women’s athleisure clothing line because the athleisure clothing out there was bland and pricy. She was and still is involved in all elements of the business. She picks out what styles are selling and what styles aren’t. Ms. Hudson also knows what styles work because she wears the clothing herself.
Fabletics didn’t become a successful business overnight. They had some stumbling blocks along the way in their journey to being successful. Fabletics had delayed their launch by six months because they had to fix the quality of their clothing. Another stumbling block was that they had some bad press. When Ms. Hudson heard this, she improved customer service and made sure the inventory levels are even. Eighteen months later, Fabletics has an exceeding rating with the Better Business Bureau and a high-quality customer service score. Last year with many retail businesses going out of business, Fabletics had a growth of 644%. The clothing brand didn’t have to hire extra staff for marketing, etc because they share everything with their parent company TechStyle Fashion Group. They also use data to fuel their company. Fabletics has 22 retail stores right now and many more stores are in the plans for the future.
If you are interested in knowing what the clothing brand has to offer, check out their lifestyle quiz on their website at www.fabletics.com.