As the Global CEO, Lori Senecal, who has many years of experience in the industry, works to manage and coordinate global growth and expansion. She currently oversees the firm’s 10 international offices while revolutionizing the future of business. Prior to working for CP+B, she served as the CEO of KBS. She was responsible for growing the company from a 250 person agency to over 900 people across the world.
Senecal’s career started after she graduated from college with her degree in Sales and Marketing. She began working for a company that she created in 2003. She called it TAG Ideation, which was a company that catered to the young adult marketing structure. She also took a keen interest in multinational accounts and studied them closely, eventually become an expert. She began working with a lot of data analytics and also worked for some major brands like Applebee’s and Sprint. From 2005 to 2008, she moved on to work for DDB Worldwide Communications Group as their Chief Marketing Officer. Her success and leadership in TAG Ideation led her to oversee the entire Sales and Marketing Division which eventually led to her becoming the Co-Managing Director of TAG-New York. In 2009, she was offered a job at Kirshenbaum Bond and Partners, where she became the President and Chief Executive Officer. In 2014 she was part of MDC Partners Inc as their Director and CEO and then in 2015 went on to work for Crispin Porter and Bogusky. Her success and expertise in the industry have led her to much success and many achievements. Check out Adweek to know more.
According to Blogwebpedia, Senecal has won many awards throughout her career as a CEO of many prestigious companies. She was named as the woman to watch in 2014 in addition to becoming the Creativity Innovator of the Year for 2017. She’s also been named as AdWeek’s Power 100 List for two consecutive years. She has been recognized for years as a successful leader in the industry and works to help increase the efforts in the Agency. Her focus relies on the innovation of talents that can be used to promote change and increase growth in the company.