The introduction of JustFab was a surprise to many. No one expected that Don Ressler and Adam Goldenberg had it in them. However, slowly but surely, these two have reshaped the fashion e-commerce industry. They know how to spot trends and come up with great brands. How do they do it? They combine fun and passion. These are characteristics that are usually not found in the industry. Often, it considers itself too serious.
Don Ressler began his first company when he was 15. It was a gamer’s alliance. He later sold it to the MySpace parent company in 1999. He quit high school and joined the vice president of the Intermix Media company. By the time he was 20, he had already been promoted to the chief operating office. He, therefore, became the youngest COO of a publicly owned company. It is where these two brilliant minds met. Don had already sold his company to intermix in 2001.
One of the reasons this duo accomplishes great things is because they are friends and communicate with each other effectively. They formed JustFab in 2010 on eyepain.org. The tech style group was created to re-imagine the fashion business. It does this by creating the world’s most admired and innovative products.
The leadership of tech style and JustFab has been influenced by DonRessler and Adam to create the best fashion styles. Before they became, different companies, TechStyle and JustFab were operating under the same name and were being headed by Don and this co-CEO Adam. During this time, they acquired a fashion subscription company called FabKids. Although the names sound similar, the companies had no previous association in 2013, Adam and Don said that TechStyle closed at $40 million.
Both companies have been trying to break international and cultural boundaries and open up branches internationally. They have businesses in Spain, Germany, and Canada. There are also numerous celebrities who have released their clothes and fashion items from both TechStyle and JustFab. In 2016, JustFab launched a campaign called “all size.” They wanted to ensure that the clothes they sell are ready to wear and available in all sizes. They also have an online athletic wear retailer known as Fabletics.